Cobalt :: Moving to the Cloud E-Book

Staying Relevant During Difficult Times: Engaging At-Risk Members

Discover how you can use your AMS/CRM to proactively identify at-risk members and convince them to renew before it's too late.


Wednesday, September 16th, 2020
1:30pm - 2:00pm EST

During this webinar, we will discuss how to:

  • Use a membership lifecycle – with various stages – to segment your members based on their tenure with your organization
  • Leverage engagement scores plus lifecycle stage to determine who’s at risk
  • Automatically assign tasks to staff members for hightouch engagement
  • Create an automated marketing campaign to holistically target at-risk members